New portfolio, please access: raularantes.com

The Big Won and the Gunn Report Rankings

The Big Won and the Gunn Report are two separated rankings detailing the most succesful advertising campaigns of the year in print, television and digital on the world’s most important award contests. They work as a thermometer for the industry, listing the agencies responsible for the most recognised work around the world.

Glad to see that AlmapBBDO was the third most awarded Digital agency in the world in 2012, according to the Big Won ranking. It was also the second most awarded agency in the world in Digital and the fourth most awarded overall, according to the Gunn Report 2012.

You can find out more about the Big Won here and the Gunn Report here. Also, more about last year rankings and the work selected:

Gunn Report 2012: The bear rules | Creative Review
BBDO Again Tops ‘Big Won’ Awards Tally | Adweek

 

- Posted by rrraul on 31/01/2013

YoungGuns Award Bronze

YoungGuns International Award (also referenced as Young Guns Award) is a global award show for young and emerging creative talent in the Advertising and Communication industry. The award recognizes the best young commercial practitioners and students across the fields of Advertising, Communication design, Digital Creative, Advertising media and Public relations from around the world. Entrants into the award must be aged 30 or under.

On the 2012 event, our Volkswagen Original Click was awarded with a Bronze on the Digital competition.
More on the Bronze here. And check it out the remarkable work awarded this year on the YoungGuns website here.

The campaign:

 

- Posted by rrraul on 18/12/2012

Gold at the El Ojo de Iberoamérica 2012

El Ojo Iberoamérica is one of the most important festivals focusing the Latin market (including Latin America and also Spain and Portugal) and awarding the best companies and the best work produced on the region every year.

The festival takes place in Buenos Aires, Argentina and includes seminars with international top talents from the creative industries. In this year edition, AlmapBBDO was elected the agency of the year and our Volkswagen Original Click campaign was awarded with a Gold in the Interactive competition. The agency was also the best ranked digital agency in Brazil.

As a reminder, here’s the campaign:


More about the festival on this Adweek’s blog post.

- Posted by rrraul on 16/11/2012

More Two Bronze at the London International Awards

Our Volkswagen Original Click campaign was awarded with two bronze at the London International Festival (LIA) this morning. First bronze for Banners category and second bronze for Automative Products.

The LIA has established itself as one of the most important festivals celebrating creativity, the power of ideas, and new technology in all forms of Advertising and Design.

Interesting enough, the 27th annual LIA was held at the Wynn/Encore Hotel in Las Vegas. More about the festival here and here.

The campaign:

 

- Posted by rrraul on 05/11/2012

Two Bronze at the Sao Paulo Creative Club Annual

The São Paulo Creative Club Festival is the most important festival in Brazil and recognises the best creative work done every year in the most competitive market in the country. Like every advertising festival around the world recently, it has changed from being a festival purely focused in advertising to become one more multi disciplinary and more creative. This year, the 10th anniversary of the festival, the event was accompanied by many seminars with professionals from different areas and countries, the most international so far.

Nice to find out that we’ve been awarded at the Sao Paulo Creative Club Annual with two Bronze for our campaign for VW’s new Space Cross in two categories: TV/Animation and Digital/Animation/Motion Graphics.

The work was created at AlmapBBDO for Volkswagen Brazil and produced by Vetor Zero/Lobo and it is probably one of my favourite projects I’ve had the opportunity to work on. The campaign was based on brazilian folkloric legends “The Legend of the Headless Mule” and “The Legend of the Saci” and was comprised by 2 films, 2 posters and 1 iPad app.

The Legend of the Headless Mule: The Headless Mule is a character in Brazilian folklore. In most tales, it is the ghost of a woman that has been cursed by God for her sins and condemned to turn into a fire-spewing headless mule, galloping through the countryside from Thursday’s sundown to Friday’s sunrise.

The Legend of the Saci: Saci is a character commonly regarded to be the best known character in Brazilian folklore. He is a one-legged youngster who smokes a pipe and wears a magical red cap that enables him to disappear and reappear wherever he wishes (usually in the middle of a dust devil). Considered an annoying prankster in most parts of Brazil, he will nevertheless grant wishes to anyone who manages to trap him or steal his magic cap.

The work:

“The Legend of the Headless Mule”

“The Legend of the Saci”

An interactive book was created.

Also, thanks for my partners in crime at AlmapBBDO Luciana Haguiara and Sandro Rosa.
More about the “The Legend of the Headless Mule”, “The Legend of the Saci” and the “The Legend of the Saci app”.

- Posted by rrraul on 03/09/2012

Last day at AlmapBBDO

After more than 10 years working for creative agencies, I became very enthusiastic about the idea of having a sabbatical year and pursuing a Masters degree. In fact, the whole idea was to learn new things, explore new fields and most of all, expand my abilities towards a more creative “production” environment, possibly working and collaborating with visual effects professionals, filmmakers, artists and innovators. Things that are not possible to do when one is working; it’s definitely hard to keep up. After more than 10 years working for creative agencies, I think this is the perfect opportunity for me and the perfect time.

After a year and half living in São Paulo and working for AlmapBBDO, I’m moving back to London to take a Masters in Visual Effects at Ravensbourne. From their own website: Ravensbourne is a university sector college in the field of digital media and design, with portfolio of courses, spanning fashion, television and broadcasting, interactive product design, architecture and environment design, graphic design, animation, moving image, music production for media and sound design. Exciting times.

Interesting post on Dezeen about Ravensbourne building located on the Greenwich Peninsula in London.

- Posted by rrraul on 17/08/2012

A Bronze in Cyber for “The Original Click” Volkswagen campaign

Our “The Original Click” Volkswagen campaign has received a Bronze Lion in Cyber at the Cannes Lions International Festival of Creativity 2012. Special thanks for Victor Britto and Andre Almeida, my partners in crime. I like very much this campaign due to its simplicity.

As automotive leader in Brazil, Volkswagen has a large market for spare parts; but also many competitors that are able to offer more affordable prices, though, usually not sharing the same high standard as VW’s genuine parts. It’s a very crucial market for the brand that not only directly affects its business, but also the safety of many costumers and cars.

Covers and specially poor covers of original songs and videos are extremely popular on Youtube, usually sharing millions of views. Media placement and social media, as a whole, are a valuable tool for branding, but also offer many challenges. And memes, as many call them, are the perfect opportunity for sharing video content and conveying the idea of “originality”.

After a long research identifying the most popular Internet memes in Brazil on Youtube, we’ve placed banner ads across all poor imitations stating “Don’t accept imitations. Prefer Original Parts” and inviting users to click. We know how banners can often be overwhelming and annoying to consumers, therefore, we’ve decided to direct the users to the original content, making the experience more entertaining rather than typically redirecting them to the brand corporate website.

By promoting the “originality”, we’ve created an effective and engaging way to influence millions of people that enjoy watching original content on Youtube. Given the popularity certain videos have, we made it even more efficient. The message had the right tone, for the right audience.


The same campaign was shortlisted in the Media category few days ago.

The Cannes Lions International Festival of Creativity is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. The event sets the benchmark for excellence in creative communications.

- Posted by rrraul on 22/06/2012