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Heineken: OPEN SP

Heineken presents the #OPENSP campaign, which is part of the of the brand’s new global campaign, integrating outdoor media and street furniture with Twitter to encourage consumers from São Paulo to explore the best that the city has to offer.

Messages on billboards and street furniture invite people to tweet the hashtag #OPENSP in order to receive the best city attractions and recommendations just steps away using the users’ geolocation. Every month the brand will feature a different theme, including “nightlife”, “food”, “places”, “bars”, “music” and “art and culture” creating the best city guide.

This original campaign has also provided free Wi-Fi at some street billboards, thereby making it easier for users to access the Internet and ensuring an experience that completely integrates the real world with the virtual world. All the recommendations are not only be available on Twitter, but at opensp.com.br, as well, contributing for Heineken to become even more relevant to consumers.

The campaign was also expanded through social media with posts on Facebook, Twitter and Instagram.

You can try yourself, just tweeting the hashtag #OPENSP to receive the best recommendation in São Paulo.

Heineken #OpenSP website curates the best attractions in São Paulo

Heineken #OpenSP website curates the best attractions in São Paulo

Detailed information about each place, map and distance

Detailed information about each place, map and distance

Responsive website offers the users great mobile experience

Responsive website offers the users great mobile experience

Users can filter places by type of attraction including “nightlife”, “food”, “places”, “bars”, “music” and “art and culture”

Users can filter places by type of attraction including “nightlife”, “food”, “places”, “bars”, “music” and “art and culture”

Heineken will sponsor free Wi-Fi on some billboards

Heineken will sponsor free Wi-Fi on some billboards

The campaign was also expanded through social media

The campaign was also expanded through social media

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram.

Posts on Facebook, Twitter and Instagram.

Posts on Facebook, Twitter and Instagram.

Posts on Facebook, Twitter and Instagram.