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Nike: Corinthians “Black or White”

Nike debuted a film supporting brazilian club Corinthians’ new jerseys, which were inspired by a design from the 70s. With the concept “Over here is black-and-white,” the commercial shows the difference between the spirit of Corinthians – who know no compromise – and everyone else. “Because here, you’re either Corinthians or you’re not.” The campaign was also expanded through social media and Nike brand channels with a strong positive response from fans.

New black jersey

New black jersey

New campaign identity for Nike Football

New campaign identity for Nike Football

New white jersey

New white jersey

Facebook campaign promoting the campaign

Facebook campaign promoting the campaign