Nike debuted a film supporting brazilian club Corinthians’ new jerseys, which were inspired by a design from the 70s. With the concept “Over here is black-and-white,” the commercial shows the difference between the spirit of Corinthians – who know no compromise – and everyone else. “Because here, you’re either Corinthians or you’re not.” The campaign was also expanded through social media and Nike brand channels with a strong positive response from fans.
New black jersey
New campaign identity for Nike Football
New white jersey
Facebook campaign promoting the campaign