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Philips Batteries - Hold

Small campaign for Philips last longing batteries. Quite provocative and amusing. Just press the button. This campaign was shortlisted at Cannes Cyber Lions and the El Ojo de Iberoamérica in 2005; and at the São Paulo Creative Club Annual in 2006. Client: Itau Insurance, Agency: DDB Brazil, My Role: Creative, Art Director, Designer, 3D, Animation. Check out the campaign (contains Flash).