New portfolio, please access: raularantes.com

Nike: Corinthians “Black or White”

Nike debuted a film supporting brazilian club Corinthians’ new jerseys, which were inspired by a design from the 70s. With the concept “Over here is black-and-white,” the commercial shows the difference between the spirit of Corinthians – who know no compromise – and everyone else. “Because here, you’re either Corinthians or you’re not.” The campaign was also expanded through social media and Nike brand channels with a strong positive response from fans.

New black jersey

New black jersey

New campaign identity for Nike Football

New campaign identity for Nike Football

New white jersey

New white jersey

Facebook campaign promoting the campaign

Facebook campaign promoting the campaign

Heineken: OPEN SP

Heineken presents the #OPENSP campaign, which is part of the of the brand’s new global campaign, integrating outdoor media and street furniture with Twitter to encourage consumers from São Paulo to explore the best that the city has to offer.

Messages on billboards and street furniture invite people to tweet the hashtag #OPENSP in order to receive the best city attractions and recommendations just steps away using the users’ geolocation. Every month the brand will feature a different theme, including “nightlife”, “food”, “places”, “bars”, “music” and “art and culture” creating the best city guide.

This original campaign has also provided free Wi-Fi at some street billboards, thereby making it easier for users to access the Internet and ensuring an experience that completely integrates the real world with the virtual world. All the recommendations are not only be available on Twitter, but at opensp.com.br, as well, contributing for Heineken to become even more relevant to consumers.

The campaign was also expanded through social media with posts on Facebook, Twitter and Instagram.

You can try yourself, just tweeting the hashtag #OPENSP to receive the best recommendation in São Paulo.

Heineken #OpenSP website curates the best attractions in São Paulo

Heineken #OpenSP website curates the best attractions in São Paulo

Detailed information about each place, map and distance

Detailed information about each place, map and distance

Responsive website offers the users great mobile experience

Responsive website offers the users great mobile experience

Users can filter places by type of attraction including “nightlife”, “food”, “places”, “bars”, “music” and “art and culture”

Users can filter places by type of attraction including “nightlife”, “food”, “places”, “bars”, “music” and “art and culture”

Heineken will sponsor free Wi-Fi on some billboards

Heineken will sponsor free Wi-Fi on some billboards

The campaign was also expanded through social media

The campaign was also expanded through social media

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram

Posts on Facebook, Twitter and Instagram.

Posts on Facebook, Twitter and Instagram.

Posts on Facebook, Twitter and Instagram.

Posts on Facebook, Twitter and Instagram.

Emotiv Experiments

By working with Quartz Composer, I was able to implement a simple solution to combine Emotiv EPOC and some interactive compositions with interesting visual effects in a effective way in a short time. Three experiments were made with a minimum viable product approach in mind. Most compositions were based on existent compositions with minimum changes in mind.

 

 

 

 


The first experiment uses a basic emitter and Core Image Filter that are applied to the values being read from the Emotiv. It works similarly to a mouse trail, but implementing the brain–computer interface.

The second experiment uses a Twirl Distortion patch in Quartz Composer. This patch rotates pixels around a point to give a twirling effect. You can specify the number of rotations as well as the center and radius of the effect. By mapping the coordinates of the effect to the position the user is looking we are able to implement the data input from the Emotiv to the cursor in the Quartz composition.

The third experiment uses a particle system with an image. Similarly, coordinates from the Emotiv input are mapped to the particle system coordinate on the screen. The result if a very playful and nice interactive system.

Interesting how I could use the custom app I’ve written for my first physical installation and my knowledge using DMX protocol to enable a user using an Emotiv headset to interact with real objects. With the lasers, the first challenge was to change its patterns by using the brain interface. The laser projector I’m using has a number of DMX channels that control different parameters on how the laser is projected - we can control parameters such as x-axis, y-axis, zoom, and the patterns the laser is able to produce.

Using a similar setup with DMX protocol, the Enttec DMX USB Pro interface and a custom Cinder application, for this project I assigned the values I was reading from the Emotiv to the pattern channel. The way I did that was to implement a small change on how the pattern channel input was read. Again, having a minimum viable product in mind was the right approach for me, allowing me to do a larger number of projects with a simple and effective way.

For the last project, I made a change to the setup by using a DMX dimmer pack along with the Enttec DMX USB Pro and a Cinder custom app. The app itself was very simple, using just a single channel to send different values to the dimmer. The dimmer is able to read up to 4 channels by because I was using just a lamp, one channel was enough. Using a similar approach, the channel that was assigned to the light was receiving the input from the values controlled by the Emotiv. Very simple approach again, but very nice project.

Room 205

Room 205 is an installation project I’ve been working on for my MA. It consists of a custom app written in Cinder (a C++ library for creative coding), lasers and haze machines controlled purely by music. The idea behind the project came from a frustrated attempt to understand our perception of reality and films. Even though it’s relatively fair to say it’s not directly related to visual effects as we would expect it, I wanted to play with the idea of special effects in the age of cgi, offering a real experience; enhancing viewers’ experience in art installations and other innovative digital mediums. By incorporating computer programs to installation art, it’s possible to set almost unlimited possibilities of behaviours and responsive decisions based on physical inputs, taking in consideration the use of sensors, computer vision, cameras, microphones among other things. I find the field of physical installations and specially lighting really interesting. My role: creative, artist, developer.

Music by @c (computers) + Carlos Zíngaro (violin) live at Natal dos Experimentais 2012, Passos Manuel, Porto, 2012.12.14. (Crónicast)

Made with Cinder.

Great Northern Hotel

The Great Northern Hotel is an iconic boutique hotel metres from St Pancras International in London. Originally designed by Lewis Cubitt, great architect of the Victorian era, the hotel was recently renovated. To celebrate this important moment, together with Green Cave People, I was asked to design a responsive version for their website, compatible to desktop, tablets and mobile.

Summer I

Summer I.

Studio II

Studio II.

Studio I

Studio I.

Stills II

Stills II

Stills I

Stills.

Winter Recordings

061.

Rave Summer

Rave Summer.

Food, Kebab, Street

Food. Kebab. Street.

Cambridge Day

Cambridge for a day.

London Random I

London at night.

São Paulo, home

São Paulo bliss.

London I

Sweet home.

Manifesto

This manifesto was produced for my MA in Visual Effects at Ravensbourne. As my manifesto, I wanted to create an object that would represent not just my opinion and my perception of the world, but something that would reflect ironically more about the world itself, making people think. More important than that, it had to be something I could spend some time doing and having fun.

I’ve become specially intrigued by Zygmunt Bauman ideas and his concept of liquid modernity. Whilst I was getting more acquainted with his reflections about our times, I came across an apparent antagonic term, “now-ist”. The term is apparently coming more popular and I’ve found very interesting to observe the idea of liquid modernity and now-ism as two opposing but complementary terms to understand the society we live in.

More information is available here.