To highlight that VW vehicles are all made with 100% original parts, we have placed banners on YouTube videos that copied original, well-known songs. If one clicks on the banner, it would be taken to the original song’s video. Client: Volkswagen, Agency: AlmapBBDO, My Role: Creative, Art Director.
This campaign was featured in several publications and websites such as: Creativity Online, Advertising Age, IHAVEANIDEA, Creative Review, Best Ads on TV, among others. The campaign was awarded with a Bronze Cyber Lion and shortlisted in Media at the Cannes Lions Festival 2012. It was also awarded with two Bronze at the London International Awards.